Your styles deserve to be seen by the world. And with your next fashion show quickly approaching, it’s time to boost your visibility with a little online marketing. Here are five tips to promote your fashion show online and get more people to see your amazing designs.
Create eye-catching graphics
Amazing graphics are the core of all online marketing. There’s a lot of content on the internet, and your designs need to be absolutely incredible if they’re going to stand out from the masses.
Of course, you’re busy organizing your fashion show. You probably don’t have time to design eye-catching graphics from scratch. Luckily, there are thousands of free fashion poster templates available online from sites like PosterMyWall.
Choose the template that best fits your show’s style, use your keen design eye to customize the information using the drag-and-drop editor, and you’re ready to post.
Templates help you save time designing your online marketing materials without sacrificing quality. Upload them to your website and social media pages or even print out a few to hang around town. There’s no way people will miss your fashion show with these incredible posters all over the internet!
Post your styles to social media
You want as many people as possible to see your styles. And with over 5 billion active users worldwide, social media is the perfect place to show off your fashions.
But that many users doesn’t just mean you have nearly unlimited marketing reach. It also means you have nearly unlimited competition. So when you’re taking pictures of your designs, make sure they’re absolutely top notch!
Take the time to really crop your photos and edit them to perfection before pressing the “post” button. Having some photography style is just as important as fashion style if you want your brand to stand out.
Advertise on social media groups
Posting your fashions to your brand’s feed is only the first step of the social media formula for success. The next step is to actively seek out fellow fashionistas who would be more likely to attend your show. And the easiest way to find like-minded people is to post in groups.
There are tons of different groups on social media, and they all have specific interests. Find a few that are focused on fashion, join them, and upload some of your designs. Of course, you should also mention in every post that you have an upcoming show and would love for everyone to attend!
It’s also a good idea to engage with other people in the group. Comment on their posts and maybe even send a few direct messages (DMs). If people like you and think you’re friendly, there’s a better chance they’ll attend your show. Plus, you never know where inspiration might strike next, so keep in touch!
Create a landing page on your website
All your posters and social media posts can only contain so much information about your show. What if someone has more questions? That’s where a dedicated landing page comes in.
You probably already have a website for your fashion brand. As soon as you nail down the specifics for your next fashion show, create a landing page full of all the information someone might need to attend the show.
Be sure to include at least the following information:
- Location
- Date and time
- Admission fee (if applicable)
- Designers in attendance
- Contact information
You can also add a couple of frequently asked questions (FAQs) at the bottom of the page. The more information you include, the more likely people will attend your show.
Once your landing page is filled with great information and incredible pictures, post links that lead back to it in every other online marketing effort. All your posters and social media posts should lead back to the landing page.
Create a Facebook event
Similar to your landing page, you can also create a Facebook event page. A Facebook event page can include all the essential information someone might need to attend your fashion show in a quick and easy-to-read format.
The real benefit of a Facebook events page is that you can invite all your followers and group members to attend and track RSVPs without ever needing to leave the platform. Potential attendees can even comment on the event page to ask questions and engage directly with the show’s organizers.
Make your fashion show a spectacle with online marketing
Everyone uses the internet these days! It’s a great way to spread the word about your latest fashion show events to get more attendees. Start your online marketing strategy with high-quality graphics and posters from templates, posting your fashions to social media, joining and advertising to social media groups, creating a dedicated landing page on your website, and starting a Facebook event.
The more places that people can see your amazing fashion ideas, the more likely they’ll want to come to your show. Now get out there and fill some seats!
